Phone: 27 (0) 11 704-4762

Fax: 27 (0) 11 704-4762


Cellular: 083 626 3762

Lorraine Robertson-Tarr APR

NDip PR (PE Technikon, 1988)

Certificate Public Relations Management (PRISA, 1995)

Accreditation in Public Relations (APR, 1996)


Lorraine Robertson-Tarr’s first position was in the public affairs department of the PE Technikon where she was responsible for publications and events.  Thereafter, she was Marketing and Public Relations Officer for an industrial motor component manufacturer.

In 1989 she joined TWS Communications and, until February 1999, she was employed as a Senior Account Director and Profit Centre Director at Simeka TWS Communications.  Amongst Lorraine’s career highlights during this time was handling the issue management and crisis communications for a leading ethical pharmaceutical company around the promulgation of the Termination of Pregnancy Act 1996 and a networking and awareness campaign of CDMA technology as an alternative to GSM in the lead up to the introduction of a third cellular network.

Thereafter, she was a founding member and director of Primary Focus Communications for five years.  No stranger to owning and managing consulting practices, she founded RTA in 2005 and continues to seek out opportunities to assist organisations with communication solutions.

Her years of experience and knowledge of many industry sectors including retail, décor, tourism, education, pharmaceutical, food and beverage, manufacturing, mining, construction, information technology, financial services, construction and engineering enable her to offer clients strategic input on marketing and communications activities as well as implement solutions such as media campaigns, brochures, newsletters, annual reports, advertising and events.

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